Item:  6pp digitally printed OPM

Format
This is a 6pp square one piece mailer printed using variable digital print. The piece included a coupon, a personalised map and a coffee cup image showing the recipient's name. The glue used to seal the product was scented with a coffee scent which released when the piece was opened.

Description
This simple and cost-effective format contained a number of great ideas for engagement. There is a variable personalised map which shows how you can use digital printing to show the location of your store or outlet in relation to the customer's address. It also included a  coupon, a call to action from the specific person responsible for the customer's account and a coffee cup image showing the recipient's name. The glue of the piece was scented with a coffee smell - to further enhancement the emotional response to the piece.

Benefits

• Engaging
• Flexible
• Personalised